Wednesday, September 24, 2008

polls, today and yesterday

If you have any interest in today's world whatsoever, you will be aware of the constantly fluctuating set of polls presented to us concerning the presidential election. Every week we are given a new set of information showing how popular, or unpopular, our candidates are. We are so captivated by this data that we analyze it like the talmud, with each uptick or downtick containing enormous ramifications. Surely, some perspective is needed.

An invaluable, and suprisingly overlooked relief is offered by comparing this year's polling data with 2004's data. It seems so long ago, but even I am suprised by how the dynamic of today's race differs (in a good way) from that campaign. Here are too graphics, side by side, of the data on a national basis. Red's bush, Blue's kerry, Yellow is Nader.











Now, I couldn't find a linegraph for this year's polling. But here's the gist - Obama's been ahead since Jan, with his greatest lead around July. In September the gap narrowed considerably until Mccain overtook him on the second week for one brief shining moment. Today, as of September 25, Obama has regained the lead by about 3 points.

Compare this trajectory to four years ago. There Bush was ahead the vast majority of the time by a rather large percentage compared to today's candidates. The only time Kerry broke even was after his convention and during the debates. If the Kerry camp had Obama's numbers today, they would be quite happy.

How do you feel about this kind of comparision? Is it valuable, or does it deceive more than it reveals?

Wednesday, September 17, 2008

Ads well done: Dexter

Advertising has fascinated me for a long time. I was first drew to them by their their visual impact, as evidenced by my collection of early 20th-century posters. I vastly prefer a subway full of interesting ads than the kind of blank walls that confronted me in, say, the Prague Metro. At the same time, watching Mad Men gave me an appreciation of the enormous complexity in marketing a product, and the kinds of questions a creative director/copyrighter faces when deciding on a promotion strategy. What do people want? Do you aim for their head, or their heart? Use a technique that hasn't been done before, and you could be a laughingstock or a genius. Its tremendously interesting, and exciting, and appreciating the work behind an ad has made me more aware of their presence, and effectiveness, in real life.
I just wanted to talk about a campaign thats in force today that I find particularly effective. Dexter (on Showtime) is one of those shows that I keep hearing about but have never been particularly driven to watch. It just hasn't really stood out to me from all the other network dramas. But a recent campaign has began promoting the show on posters replicating magazine covers. Its as if Dexter is on the front page of some of America's most well-known periodicals:



First of all: design A+. the hotographs, the font, the article headings: its outstanding how close they got into the heads of these magazines' editors. They've boiled down these magazines into their essense

Secondly, the idea is great. By using different magazines you have a better chance of roping in a wide variety of viewers - those who read the New Yorker, People Magazine, Esquire etc. It forms a bridge of familiarity to an otherwise unfamiliar show. It would be a lot different if it was just a picture of the main character's face with the title: not clever, not particularly engaging.

Anyway, while I might not be able to watch Dexter in the future (no cable) I'll be sure to check out its website and find out exactly what makes the show "tick", pardon the term.

What are some ad campaigns that really "worked" for you?

Thursday, September 11, 2008

This day in (my) history

I grew up, if not in the shadow of the Twin Towers, at least within shouting distance. Looming over the Hudson, so blandly out-of-scale with the rest of downtown, they seemed less like buildings to me than abstractions of Corporate Power and Wealth (as they did to people in Saudi Arabia and Afghanistan as well). It had none of the glamor or history of the Empire State Building, with its shining limestone eagles and zeppelin mooring mast. Instead, the Twin Towers served as landmarks for me, and I could always orient myself by gauging my location in relation to them. Only occasionally, as during the evening hours when light transformed the steel into thick columns of blazing sunlight in the heart of downtown, did the towers develop a personality of their own.

My morning busride took me past the towers. I am convinced that if I had not been sleeping, and had peeked outside my window on the way to school, I would have seen the first planes hit. As it was, I went to school without incident. By the second period, we were all called into the gymnasium for an important announcement. Our principal, usually in such a good mood, stated as sollemnly as he could muster "a plane has hit the world trade center". The reaction of most of us: "that sucks". Then someone called out "was it a Cessna?" "a jetliner". We weren't the same after that.

Classes continued as usual, but rumours seemed to filter through the doors in spite of our lack of tvs and radios. Two towers had been hit. The pentagon. Pennsylvania. War. Tens of thousands dead. FInally we couldn't take it, and we all gathered in the one room with a grainy television to watch history unfold. After five minutes I had to leave: I couldn't bear to see my landmarks so mutilated. I was afraid of returning home to see desecrated monuments, little knowing that the terrorists had not simply destroyed the towers, but had erased them, leaving an absence far worse than a ruin.

In spite of my anguish, I was also strangely thrilled. I was a very patriotic lad at this point, and I had immersed myself in the patriotic annals of World War II, the CIvil War, etc. THis was Pearl Harbor, Fort Sumter, and the Gulf of Tonkin all rolled into one on my doorstep. The future was now uncertain, but big events lead to bigger responses, right? I actually looked forward to living through a period I could look back upon later and say "I was there". I should mention that I called both my parents immediately to see if they were all right. I never doubted their survival, but looking back now I should have been far more worried than I was.

Our superiors eventually decided to cancel school, and I found myself in a bus returning home. I refused to look outside my window. I was simply too afraid of seeing the smoke and ash looming over my city, poisoning it forever. Instead my eyes found refuge in an US History II text which I read with insane dedication, trying to replace my fears with the kind of faith in progress that only an American high-school textbook can provide. As time progressed I found that our bus had stopped. I finally looked out of my window- traffic all the way back to Giants Stadium. The feds had closed off the Lincoln and the Holland tunnels, but by doing so had blocked access to the city in-between them: Hoboken! My city was off-limits, courtesy of the United States goverment.

After quick planning, our bus drivers decided to pull into a police station to find another way of geting home. At one point we were seriously considering staying at the station for a night, an option I didn't mind much (they had cable and MAXIM). At the last minute, however, I got word that my mother was on the police line: she had actually called every place I could be around my school until she got a hold of me. Love you, Mom.

She told me that she was staying with her mother and Sister down in Essex County, and was going to pick me up. Gratitutude, thankfullness. When my mom came and picked me up I remember being strangely quiet. It was only after I begged my relatives not to make me watch the 24-hour news cycle that my emotions came out.

The days following 9-11 were, if anything, even more dramatic than the event itself: the smell of ash across the river, the makeshift memorials, vigils, and prayer meetings that brought our entire community together, the performance of "somewhere" that left all of us crying in our libraries basement, the sound of military jets overhead, a random hug given to a stranger, jungle-camoflauge troops patrolling downtown. MaybeI'll write about those one day. But for now, I can only look back seven years and try to preserve what the 21st century's beginning felt like to a 15 year old boy.

Tuesday, September 2, 2008

A random thought: money, time, and values






Its worth thinking occasionaly about how the design of day-to-day objects reveal the values of our, and other, cultures. Take cash. As everyone knows, the back of our greenbacks tend to contain pictures of famous old places in American history, such as the White House, the Lincoln Memorial, and the Capitol. On the fronts are famous Dead White Presidents (and one non-president, Alexander Hamilton), folks sure to instill patriotic feelings in every American Heart.




















But whats this? The Europeans do things differently? What a suprise! On their fancy Euros, mr. John Q Continental gazes on pieces of architecture - symbolically-laden gates and bridges - that take on more advanced forms with each demonination progression.


Whereas Americans favor antique architecture exclusively, European currency seems to encourage you to possess modernity, i.e. higher demoninations of money. Whereas American dollars features a specific group of rather un-representative dead folks, Europeans favour a broader appeal for unity. These are completely subjective observations, of course, but a "deep reading" of things like currency can be interesting, and even fun. If you doubt me, go to the Engraveyard at lileks.com. Its a hysterical look at odd currency from all places and times. I'll definitely do more features on it in the future.